GB Tyres announced three dedicated brand websites in June 2023, creating online reference points for Aerotyre, Challenger and Samson. The launches were designed to help trade partners and potential end users explore the brands and their product ranges.
Supporting the development of Aerotyre
The Aerotyre website followed the introduction of the brand’s truck tyre range in 2022. Developed with internal input and a local marketing agency, it gave GB Tyres a dedicated platform to introduce the brand and explain its products.
At the time of the launch, GB Tyres reported positive early feedback on Aerotyre truck tyres and plans to expand the range. The website formed part of the work to support that development and make brand information easier to access.
Reference tools for Challenger and Samson
Dedicated Challenger and Samson websites were also launched as part of the business’s brand development plans. They brought together background information about each brand and its manufacturer, alongside product catalogue information.
The original announcement highlighted GB Tyres’ established relationships with the two manufacturers and its work developing the brands in the UK and Europe. The aim of the new websites was practical: to give customers a simple place to begin researching the range before speaking with the team.
Explore the GB Tyres brand range
For current information, visit our brands section or contact GB Tyres with the tyre size, vehicle and application you need. The team can help you identify relevant products and discuss your requirements.